Similarly, You can use ad-based video monetization on its own. You can work with an established advertising network or seek independent advertising partnerships. Technically, the viewers pay you by watching the advertisements that run with your content. On-demand videos allow viewers to watch your content for free without paying you directly. You will run ads before, during, or after your videos. Advertisements (AVOD)ĪVOD, “advertising-based video on demand,” refers to ad-based monetization. It is common for subscription services to offer a free trial period to entice viewers to pay for more extended access to your video library. Subscription and PPV video models run weekly, monthly, quarterly, or annually. Or a streaming service selling tickets to a live virtual concert uses a pay-per-view monetization method.įormally stands for “subscription video on demand.” With subscription-based monetization methods, viewers purchase access to your video library for a set amount of time. With pay-per-view, viewers generally have access to that content for a specific time or an exact number of views.įor example, a streaming service that rents video content uses pay-per-view monetization. Pay-per-view is an excellent monetization method when viewers only want to access and pay for any particular content. With TVOD, the viewer pays directly for the specific content they want to watch on-demand videos. TVOD, “transactional video on demand,” is more commonly known as pay-per-view. Each of the three primary video monetization methods serves a different purpose and is valuable for various reasons. AVOD: advertising-based video-on-demandĮven though each advertising methods contain the term “video-on-demand,” they can also be used for live streams.
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